we do web right.

Anatta designs & develops websites that work great.

Ultra Mantra

At Anatta, we design + develop
websites that work great by
following 5 simple rules.
We love WordPress

We’re nuts about WordPress. We
use it. We design for it. We
develop on it. Every. Single. Day.
Web Zen

After years of meditation,
we’ve cracked what separates
good sites from great ones.

At Anatta, we design + develop websites
that work great by following 5 simple rules.

Design: simple + bold is the new cool
Front-end design is all about simplicity.
A solid product, story, or service speaks for itself.
Too many graphics, images and icons only distract your
user from what you really want them to do.

Plugins: use the best, ditch the rest
There’s a handful of plug-ins we love and trust: Word-
press SEO, W3 Total Cache, Google Analytics for Word-
press, Akismet. Most others hurt your site speed and
SEO rankings, or just break your site now or during
upgrades. So we pick the best plug-ins wisely
and code other features directly into your theme.
Piece of cake.

Speed: it's all about frontend optimization
Speed comes first.A site that loads and works fast lets
your visitors see more and stay longer. We improve
speed by reducing third-party HTTP requests and
optimizing front-end code using minified and singular
CSS/JS files, smushed images, sprites, and more.

SEO: keep it clean
Tricks and cheats go only so far with search engine
recognition. We've seen that true SEO value comes with
great content, especially when search engines can read
that content easily. That’s why we keep code super-
clean and optimized: so search engines know where to
find meta-tags and keywords, and your site stays on the
radar.

Features: finding the right tools for the best solutions
WordPress can do a heck of a lot. But, even as its evange-
lists, we’re the first to recognize that there are better tools
for certain features. When you want social networks, CRM
tools, shopping carts – we use other solutions. That way,
WordPress can do what it does best, and other tools step
in to add solid support for the features you want.

Sites we designed, developed or tweaked
(or done all of the above).

Clean Program

Full site design, WP theme development, and Magento shopping cart design and development of multi-million dollar online only company with 15,000 unique customers.
Dr. Frank Lipman

Full site design, WP theme development, and Magento shopping cart design and development for author of 2 books and practicing doctor. Blog now frequents 500K unique visitors.
David Daniel Kennedy

Brand, Design, and WP Development for Feng Shui Expert and Author of Feng Shui For Dummies. Site includes shopping cart, is SEO & Speed optimized, and fully editable.
Ellen Marmur

Brand, design and WP development for skin expert and author of Simple Skin Beauty. Used multiple WP page templates to keep things looking fresh.
DJ MoSoul

Brand, design and WP development of a personal blog. Stuck to a simple 1-column theme that uses core core WP features and is SEO & speed optimized and mobile compatible.
Philip McCluskey

Full site design, WP theme development, and Shopify theme design and development for author of multiple books, weight loss expert, and spiritual guide.
Charmistry

Brand, design and WP development for relationship & dating Expert Peter Borden. Site includes membership portal, is heavy on Javascript and all page templates are fully editable.
Retargeter

Design, launched, and managed the first web site for this amazing startup which is now managing the retargeting marketing campaigns for over 200+ companies.
Shah Kawasaki

Converted a non-editable, no meta-tag, slow-loading Flash site into a fully-editable, SEO-optimized, fast load WordPress site. Makes good use of featured galleries and custom post types.
Kurt Salmon

WP development based on designs provided by partner company. Includes custom post types, custom ad management plugin, and localized based on 10 different languages.
Flavorwire

Could no longer scale and would crash due to high traffic. We integrated unique caching techniques, optimized for speed and transitioned the site to the Cloud.
Java Green

Converted a poorly structured and designed Joomla site into a no-nonsense WordPress site based on a custom design, helping launch a second restaurant.
Pharma-Marketer

Full site design, WP theme development, and monthly copy + code maintenance of leading content source for pharmaceutical marketing.
Breaking Into Wall Street

Full site design, WP theme development, and monthly code maintenance of membership based content site that hosts more than 6,500 paying members.
Quantnet

Full site redesign and WP theme development for MIT organized Quant Network that leads the market in financial engineering news & updates.
Tandem
Fusion Teacher Training
Catalyst Cleanse

We all tend to prefer some sites over others.
The key is knowing why.

Be a guide.

When it comes to making decisions, your audience is a fickle beast. Too many choices are confusing. Give them as few options as possible and guide them through. Whether it’s an action you want them to take, a message you want them to hear, or a piece of content you want them to share, lead them effortlessly over the path you want them to follow. You’ll see your conversions go up significantly.

First impressions are
everything.

You only have 4-5 seconds – tops – before a user loses interest and clicks away from your site. Get them to see your site as fast as possible, and keep them there by giving them a story they can’t resist. Site load should be first priority. Content, next. Design is third. Everything else comes after.

You can’t be everything to everyone, so be something to someone.

People remember a singular message. That’s why you remember a specific talk from TED.com more vividly than a generic one given at a big conference. You’ve a limited space (the browser window) and a limited time frame (1-2 minutes) in which to give your spiel. So find the singular message you want to showcase through your site’s content, design, and media. Pick your target audience, pick your best product/service/message, and pick the single thing you want your visitors to do. Once you’re clear on that, your creative team will chew it up and spit out gold.

Don't wait, launch!

Like the good folk at 37signals.com say: “Half, not half-assed”. Launching faster doesn’t mean launching unpolished. It just means that you don’t need every single feature and case scenario covered to go live. Just get your basics right – that’s what’ll carry you through. As soon as you’ve got your core components in place, go live with your site. Then iterate over time. You lose visitors and value proposition every day you wait.

We picked a niche that we thoroughly love and we ran with it.

We love WordPress!

We’re nuts about WordPress. We use it. We design for it. We develop on it. Every. Single. Day. It’s our absolute favorite way of making websites.

It wasn’t always like this, though. We started as a web development company that used all sorts of CMS and custom solutions to develop websites. But we eventually got frustrated with bad backend interfaces, lack of support and community, unstable releases, or having to train our clients for 20+ hours.

“One solution consistently stood out from the pack, though: WordPress.”

Why? Because it was so simple that we didn’t need to teach people how to use it. The backend interface was easy and intuitive. And the community support continues to be astounding. Whenever a developer or non-developer gets stuck, there’s always help to be found. So we’ve shifted all our focus and energy to WordPress for the last 4 years.
We learned everything from design and development to scaling the platform. We’ve worked with over 50 clients to design their sites for WordPress integration. We’ve developed over 100 custom themes. We’ve customized and developed over 25 plug-ins. And we release 2 premium themes in July 2011.

We’ve got more tricks up our sleeve

Just as WordPress is our solution of choice for CMS, we’ve found a shiny answer to our e-commerce prayers: Magento. So we’re taking the same path. We’ve got 2 years of experience with it and our expertise is growing something fierce.

We’re specialists

We understand the best practices. We know how to optimally design interfaces for WordPress integration. We know which existing plug-ins are best to use and when to write plug-ins/functions when a feature is required. We know how to optimize the frontend speed. We know how to use proper tagging for SEO. Yeah, we know our WordPress.

And how do we know all this? Because we messed up enough times to learn what works and what doesn’t. We built sites that crumbled after 5000 unique visits in a day. We made sites that broke down in certain browsers. We had ones that took an entire 12 seconds to load. And learning from each scenario, we created a knowledge base of what works and what doesn’t. We reference that knowledge base now for every site that we build.

Our WordPress Clinic

Armed with our knowledge of what breaks a site and what doesn’t, we can diagnose the core issues behind most WordPress-developed sites. Whether it’s the inability to scale, uncertainty about ideal plug-ins, slow load times, design discrepancies for certain features/functionalities based on browsers or devices, poor SEO ranking, or a combination of these –

We can help. And instead of providing quick fixes, we gun for long-term solutions that last across WordPress upgrades or browser updates. It’s our present to your future.

This is dummy text. We understand the best practices. We know how to optimally design interfaces for WordPress integration. We know which existing plug-ins are best to use and when to write plug-ins/functions when a feature is required. We know how to optimize the frontend speed. We know how to use proper tagging for SEO. Yeah, we know our WordPress.

Meet the Monks

Check us out

Apps we get down with

Ultra Mantra

We love WordPress

Web Zen